ai

Learn AI for Digital Marketing

Thursday, November 7, 2024

10 am - 2 pm

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🚀 Ready to unlock the power of AI for your marketing? Join an in-person, hands-on workshop where you’ll learn to craft effective prompts, automate content creation, and even build your own custom AI tools! 🤖✨

Presented by

MaxMar

In partnership with

MaxCRO
TechBloc San Antonio

About the Workshop

In-Person, Interactive One-Day Workshop

Join us for an exciting event where you’ll learn how to take your digital marketing skills to the next level with the latest AI tools. We’ll begin with crafting compelling prompts and wrap the day with creating your own custom GPT. This event will cover everything you need to know to supercharge your marketing efforts with AI tools for image and video generation too. Don’t miss out on this opportunity to network with industry experts and fellow marketers at Venture X San Antonio Northwest! See you there!

LIMITED SPACE:

We’re intentionally limiting the workshop to 20 attendees to create an intimate, focused environment. This ensures you’ll receive personalized, one-on-one attention and have plenty of opportunities for hands-on learning and meaningful interaction.

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Not a sales pitch

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No death by PowerPoint

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No AI experience needed

Prompting 101

Quick demo showcasing AI capabilities in digital marketing | What makes an effective prompt? Learn the key elements to get optimal responses from AI | Hands-on activity

Custom AI Tools

Step-by-step guide to creating your own custom GPTs. (Pro ChatGPT account required)

Advanced Techniques

Mastering steering techniques to guide AI responses for Marketing Materials | Practical use cases | Hands-on examples

Keeping the Human in AI

Understand the importance of appying the human touch to any AI generated content.

$15.7 Trillion
Potential contribution to the global economy by 2030 from AI.
Source: PWC

$93.5 Billion
Value of the global AI market in 2021, projected to grow at a CAGR of 38.1% through 2030
Source: Grand View Research

97 million
Jobs are anticipated to be in high demand, with 97 million specialists needed in the AI industry by 2025.
Source: World Economic Forum

AI is CHANGING our Jobs

A recent McKinsey survey reveals that 42% of businesses have reported cost reductions after implementing AI, while 59% have seen revenue increases, underscoring how AI can significantly boost business efficiency​.

Additionally, employees using AI in their tasks reported Vena an 80% improvement in productivity.​ These statistics highlight the substantial benefits AI offers in terms of both cost savings and improved output, making it critical for businesses to adopt these technologies to stay competitive.

This audio file was crafted by AI after “reading” two blog articles. Creating an AI-Powered Content Strategy & the AI is Breaking Search.

Location

Our Venue

Venture X San Antonio Northwest

7550 Interstate 10 #Suite 800 San Antonio, TX 78229

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All Day Pass for Attendees

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Free Parking

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Coffee & Water Available

VentureX
VentureX
VentureX
VentureX

About Your Lead Instructor

Meet Kori Ashton

Kori Ashton is a seasoned digital marketing strategist with over 26 years of experience, specializing in AI-driven solutions for businesses. As the owner of MaxCRO, a digital marketing agency, Kori has worked with clients across industries, helping them enhance their marketing efforts through innovative strategies and tools like ChatGPT. With a MA in Technical Communication and multiple certifications from Harvard Business School in AI for Business and Data Science, Kori is passionate about empowering professionals to integrate AI into their digital marketing processes. A sought-after speaker and instructor, Kori has taught graduate-level courses and workshops on AI, SEO, and marketing, bringing real-world expertise and actionable insights to every session.
Kori Ashton
Corrissa Land

Featured Guest Speaker

Corrissa Land

Chief Innovation Officer at Paramount Learning Solutions
Meet Corrissa Land, Chief Innovation Officer at Paramount Learning Solutions and a true AI enthusiast with over a decade of experience in creating dynamic, impactful training content for global brands like Coca-Cola, Adobe, and Microsoft. As a leader in innovative learning solutions, Corrissa combines her expertise in corporate training with cutting-edge AI tools to help businesses stay ahead of the curve. Passionate about the power of AI, she’s excited to show you how to revolutionize your content strategies with text-to-video technology.

In this workshop, Corrissa will lead a 45-minute session on a powerful text-to-video tool, guiding you through its features, practical applications, and live demonstrations to help you create personalized, engaging videos with ease. Don’t miss this opportunity to transform how you approach content creation using AI-driven solutions!

Best Value

Bonus:: AI Mastermind

As an AI Mastermind attendee, you’ll enjoy all the perks of general admission, plus exclusive access to a tailored 90-minute virtual session with me, Kori Ashton, designed to take your AI strategy to the next level. 🎯

During our private session, we’ll dive deep into your unique goals, fine-tune your approach to leveraging AI, and work hands-on to develop your own custom GPT. Whether it’s refining your marketing strategies, automating content creation, or exploring advanced AI capabilities, this is your chance to get expert insights that directly impact your business. 💡🤖

You’ll have up to 30 days after the workshop to schedule this personalized session, giving you time to put what you’ve learned into practice before our deep-dive discussion. 🚀

Don’t miss out on this high-impact opportunity to fast-track your AI expertise!

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General Ticket to the Workshop +

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90 Min Virtual Consultation Following the Workshop +

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Custom Strategy & One-on-One Consulting

Have a custom project?

The AI Mastermind Ticket is great for gaining general knowledge during the main workshop and further building out your AI strategy and custom toolset  with Kori in a one-on-one 90 min virtual consultation.

“This was a really fascinating course!

I’ve learned SO MUCH! I’m just wrapping up my final assignment and really looking forward to using what I’ve learned. I give this course an enthusiastic “two thumbs up!” 👍👍 (former student in the 5-week course collab with Ziplines) – Duveen P. 2024

The Agenda

Check-In & Welcome

Doors open for check-in. Grab your seat, settle in, and get ready for an exciting day of learning!

9:40 AM - 10:00 AM

AI Capabilities Demo & Understanding Prompting Best Practices

Quick demo showcasing AI capabilities in digital marketing | What makes an effective prompt? Learn the key elements to get optimal responses from ChatGPT | Hands-on activity

10:00 AM - 10:25 AM

Advanced Techniques: Steering & Practical Applications

Mastering steering techniques to guide AI responses for Marketing Materials | Practical use cases | Hands-on examples

10:25 AM - 11:00 AM

video

Leveraging AI for Video Creation

Learn how to quickly create engaging, personalized videos for your content using this innovative text-to-video tool.

11:00 AM - Noon

lunch

Lunch Break & Networking

A Fresh deli sandwich, bag of chips, bottles water, and cookie will be served for lunch. Choose your sandwich type at registration.

Noon - 12:30 PM

organize ai

Organizing & Scaling Your AI Tactics

Examples of pre-built prompt templates to streamline your work

12:30 PM - 1:00 PM

custom GPTs

Building Custom GPTs

Step-by-step guide to creating your own custom GPTs from openai.com

1:00 PM - 1:40 PM

demo

Show & Tell

Share your custom GPT with the group! Get feedback and celebrate what you’ve built. The drawing for the Bose headphones giveaway.

1:40 PM - 2:00 PM

FAQ

Frequently Asked Questions

Who should attend this workshop?

This workshop is perfect for marketers, business owners, and freelance creatives looking to leverage AI tools for digital marketing, content creation, and custom GPT development. Whether you’re new to AI or ready to take your skills further, this session offers actionable insights for all levels!

What types of AI projects will I see?

See real-world examples of Generative AI solutions for marketing, business strategies, customer support, and personal use. Gain inspiration for your own use of AI.

Will I get any free stuff?

If you’ve ever attended one of Kori’s sessions, you know she loves to give away goodies.  Come prepared to enter a drawing  for the Bose Wireless, Noise-canceling Headphones, as well as get access to some additional goodies.

What's for lunch?

A box lunch with a fresh deli sandwich, bag of chips, bottles water, and cookie. This is included in your ticket price.

Sandwich Options:
Chipotle Chicken
Cheesesteak
California Club
Grilled Cheese
Tuna Salad
Chicken Salad
Turkey Breast

MaxMar

This workshop is hosted by MaxMar Conference and MaxCRO LLC and is not affiliated with or endorsed by VentureX. VentureX is a rented facility and is solely providing the space for this event.